Largo, July 5, 2017: BioDerm, Inc., a local medical device manufacturer, announced the appointment of Rachel Scharfman as V.P of Sales & Marketing.
Scharfman will be responsible for accelerating BioDerm’s aggressive growth plans for 2017 and beyond. She will advance BioDerm’s diversification of products as well as supporting BioDerm’s B2B and B2C marketing and sales efforts.
Mrs. Sharfman is an experienced marketing executive recognized for driving measurable results and global brand awareness. Prior to joining BioDerm in 2017, Mrs. Scharfman lead a team at DenTek Oral Care responsible for global brand management, traditional and digital marketing communication, design and consumer affairs for over 30 countries around the world. She was the acting CMO/VP of Marketing during the private equity sale process, helping achieve 12X EBITDA.
Mrs. Scharfman worked for Almar Sales from 2008 to 2013 as a Brand Marketing Manager, where she had the opportunity to build and market several ecommerce websites for B2B and B2C. She also worked to relaunch and manage the Expressions family of brands, numerous Wonka and Nestle licensed cosmetics, and My Princess Academy. Prior to Almar she worked for Pokemon USA from 2004 to 2008, advancing to an Associate Manager, Marketing & Events at the worldwide headquarters of one of the most popular entertainment properties in the world. Mrs. Scharfman holds a MBA from the University of Florida, BS in Business Management, and a BA in Theater from Florida State University.
About BioDerm, Inc. Headquartered in Largo, FL, BioDerm is one of the nation’s leading manufacturers of hydrocolloid products for urinary management, infection control and skin protection. BioDerm, Inc. is the manufacturer of Men’s Liberty, a male external catheter designed especially for community dwelling men, the ReliaFit™ Male Urinary Device, the next generation external catheter designed for hospital use and CathGrip®, a universal hydrocolloid securement line which can help reduce tube dislodgement and infection. All BioDerm’s products aim to provide a superior patient experience through added comfort and reliability.